Strategic Branding & Websites for service-based businesses.

Ready to quit the endless DIY loop and finally own a brand designed to make you money?

Raise your perceived value

Book the right clients

Gain trust

Professional branding changes everything

your logo is just the start

Consistent branding builds and reinforces trust between you and your clients. Having a clear and strategic brand message is crucial for business because sales are gained by trust and lost by confusion.

If your website and branding aren't strategically designed to speak to your ideal client, you're likely loosing money. Branding shows your people that they are in the right place and need exactly YOU!

No matter how much effort you've put into your service behind the scenes, customers will judge its' value based on your branding. Having a professional website and brand ensures that you'll look like the expert you are and means that you can now command higher prices.

Meet The Designers

Our combined experience as designers, illustrators and photographers led us to specialising in branding for fellow service-based entrepreneurs and that's how we created LightForm.

Weaving together strategy and beautiful design, we take you step-by-step through the exciting process of creating a brand designed to book!
Whether you're just starting out or have reached the point of outgrowing your DIY marketing efforts, you need a brand and website that serve your goals and convert viewers into clients.

We're Ivana & Sam - brand designers, photographers and hiking lovers.

Showit template customization

Custom Branding

I need this

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see packages

How we can help you:

learn more about




the brand of your (client's) dreams

Ready to stop purchasing cheap templates that are hard to use and do nothing to help you stand out in your niche?

We'll guide you through a smooth & simple design process, resulting in your one-of-a-kind brand identity and website (where your ideal clients will feel right at home).

You bought a Showit template but you're struggling to DIY or you just know your time is better spent elsewhere. Let a professional designer customize your branding, copy and set up all the techy stuff for you! We'll launch your site in style and you'll also receive a personalised training video to help you manage your site in future.

Book a 1 hour (or more) branding consultation with Ivana and gain clarity with:

a Website Review

a Brand Audit

Branding Feedback & Advice

Book a 1 hour (or more) branding consultation with us and gain clarity with:


Magic Hour


a website review
a brand audit
branding advice

launch it fast

need directions?


-rochelle Maples

She has been my full on brand designer for almost 2 years now. She elevated my brand to attract my ideal clients and give me a sense of confidence putting my art out into the world. I get so many compliments on my branding; I couldn't be more satisfied with my one-of-a-kind design for my website, cards, PDFs etc. Ivana is the best, hire her for your business, you'll be so glad you did! SHE IS THE BEST!

Ivana really takes time to evaluate your business and YOU in order to make your branding something unique and intentional for your business' future.

- BEKAH graue

I can not say enough good things about the experience I had working with Ivana as she helped me elevate my photography brand. She had been recommended to me by a couple fellow photographers and I took the plunge. She went above and beyond from day one and completely re-invented my brand. Ivana has a way of bringing things together in the most personal and unique-to-you way and I couldn't be more pleased with the final product. I could have never completed such a large project without her and I am 100% satisfied! Ivana is not only a great brand designer, she becomes a friend in the process. You will not be disappointed! Thank you, friend!

Her process was easy and she was helpful and patient every step of the way.

- JOY young

She has been an angel helping me rebrand my photography business! I reached out to her after attending a workshop last March and she has worked so hard at bringing my vision to life. She nailed everything I wanted and more! She was so patient with me while I finished my degree and supported me in every step to our finish line! I absolutely recommend Ivana for your branding needs! I can’t wait to share my new brand with my clients!

Ivana was so careful with every detail and became more of a friend than just a designer!

-TAMMY grady

Ivana, I am so grateful for the way you have elevated my business! I will be shouting to the world what a pleasure it is to work with such a beautiful and talented soul and I cannot thank you enough for what you have done for my business."

Your professional approach made the process so simple and easy.


so you can start improving today

Free resource

3 templates to help you write a powerful bio

The Brand Bio Blueprint


grab your free guide and craft a clear and compelling brand tagline in minutes!

"Ivana reviewed my website and gave me so many great tips on how to make it easier to navigate, rank on Google and overall to keep the aesthetics consistent throughout. So so grateful for her help!! Thanks Ivana!"



Tell me all about your business goals and ideas*

What service are you interested in?*

Email* (double check spelling)


Ready to stand out from the crowd with professional branding?

You set the goals, we'll help you get there.
Let's team up!

let's team up!

Where did you hear about us? / referral code*

What is your current website?

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Thank you!

Custom branding and websites for photographers, coaches & wedding industry professionals