Having been through many challenges throughout her life, Barbara sought to learn from these experiences, improve herself, and teach others how to do the same.
Barbara’s goal is to help women move past pain and trauma and help them reconnect with their own strengths – she does this through Her Wild Wellness.
The goal of this branding project was to provide Barbara with a strong and distinct brand; as well as an upbeat, empowering and empathetic website to facilitate her spiritual and wellness coaching services.
"I had the most wonderful design experience with Lightform Design. I decided to get the whole branding package with the website design, which was the best decision I could have ever made. It is so gorgeous, informative, and organized. It reflects my personality and what I do. I am just so proud that this website belongs to me!
I enjoyed working with Ivana and Sam so much that I'm going to create another project just so I can work with them again. I recommend them 110%"
Her Wild Wellness needed to feel delicate, empowering, and invite curiosity with an empathetic and mystical vibe.
The logo is the representation of the entire Her Wild Wellness experience; the closed eyes represent searching within; the light on the forehead represents one’s intuition guiding the way; the female figure reads from a book with eyes closed, representing Barbara’s intuitive and empathetic approach with clients; the book itself is one half a tome, and the other half’s leaf element represents the brand’s strong connection to nature and simplicity.
An alternate version includes a lavender aura around the logo to symbolise surrounding oneself in healing energy, self-compassion, and courage.
We built the logo in a modular fashion, allowing us to use select parts of the logo for different purposes. While all elements work together to form a unique whole (the intuitive female figure), we can select individual parts to emphasise and use in different contexts.
The light itself was turned into a star icon to be used in a variety of situations when something more subtle, but still bespoke to the brand, is necessary.
In addition are two variations for the brand's tagline:
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